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20 September 2011

Super 78's Brent Young on AVATAR announcement by Disney

"This development is proof positive that the theme park arms race is on and Disney’s going head-to-head with Universal’s Wizarding World of Harry Potter.  There’s no other reason for Disney to shoehorn an Avatar attraction into a park they’ve spent 14 years positioning as an animal park, because the minute the new experience opens, it becomes the Avatar theme park, upstaging the Animal Kingdom brand.  The better play would be to leverage the new Marvel relationship and blend it with Avatar to create a new park that’s more appropriate for the more adult themes those brands represent – Disney’s Sci-Fi Kingdom."
-Brent Young

James Cameron, award-winning director of AVATAR, shares his vision for creating AVATAR themed lands at Disney parks, beginning with Animal Kingdom at Walt Disney World in Florida. (PRNewsFoto/Walt Disney Parks and Resorts Worldwide, Scott Brinegar)