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10 March 2011

"The High-Teching of Wonderlands": GO magazine gets inside some cutting edge industry projects

The new King Kong 360 3D. Photo: Universal Studios
This article appears in AirTran's In-flight GO magazine (Feb 2011). It features several prominent TEA members and projects honored by Thea awards. -- Martin Palicki, IPM editor

BY MICHAEL KAPLAN

PETER JACKSON IS NOT EASILY IMPRESSED. So when the director of cinematic spectacles like King Kong and The Lord of the Rings trilogy took Universal Studios Hollywood’s King Kong 360 3-D attraction for a preliminary test-drive, it was hard to predict his reaction.

At the test facility in Playa Vista, CA, Jackson sat on a stationary, wood tram mock-up positioned between a pair of 187-foot-wide, 40-foot-tall screens upon which 16 high-definition projectors showed high-resolution footage of Skull Island, an unsettling world where raptors, a T. rex and a ferocious gorilla rule. But, as Jackson discovered, this is no ordinary HD experience. King Kong 360 3-D (which opened July 2010 as part of the Studio Tour) features the world’s largest 3-D projection installation, with footage playing at 60 frames per second — two-and-a-half times the rate of average films..........

Continue reading article at airtranmagazine.com.